erika1998
Taczkowiec
Do³±czy³: 02 Lis 2024
Posty: 1
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 Wys³any: Sob Lis 02, 2024 08:21 Temat postu: Data collection & management: what impact on your email |
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For your campaigns to be delivered to the inbox, they must pass the multiple filters set up by Internet Service Providers (ISPs) and Messaging Service Providers (MSPs). The latter intercept more than 90% of emails worldwide every day! Message deliverability and your reputation clearly represent a major issue for the success of your email marketing and transactional campaigns.
There are many factors that will impact your deliverability. Many are part of the Marketing strategy but social media marketing service database hygiene is also a factor largely involved in deliverability:
data collection & management: what impact on your email deliverability?
Best data collection practices that boost your deliverability
Building a quality database is the first golden rule for moving towards better message deliverability. This involves, above all, thoughtful contact collection and properly collected consents. Be transparent with your contacts! The relationship they will establish with your brand begins at this stage. Leave no doubt about your intention of respect and quality.
Ask for consent explicitly: include an “opt-in” box , unchecked by default, in all your contact forms to collect consent from contacts (legal obligation).
Highlight, without any ambiguity, the purpose of the collection on your form. If the latter offers different subscriptions (and therefore purposes), multiply the checkboxes so that each of them, perfectly identifiable, allows you to express – or not – explicit consent .
Indicate the legal notices (information on the right of access, modification and opposition to the use of personal data with contact to simply exercise their rights) on all your contact forms as well as in all your email messages.
List, within a web page dedicated to personal data , each data processing linked to your different collection forms and detail the purposes, the recipients, the retention period with easy access to the exercise of the rights of individuals. And refer to it on your collection pages.
Always include an unsubscribe link in your messages and be transparent about your identity as the sender .
Some malicious actors saturate the inboxes of hacking victims by registering their email addresses on hundreds of collection points. Secure your forms as much as possible to prevent automatic registrations by automatons.
Rely on existing and proven tools: captcha to thwart registrations by robot, setting up a welcome message to identify inactive contacts, verification scripts against input errors, double opt-in to irrefutably record an individual's consent, etc.
"Don't neglect the double opt-in mechanism! Too often perceived as restrictive and leading to a loss of new contacts, it is nevertheless the ultimate weapon in terms of acquisition quality. I have never observed any deliverability problems with our customers when sending emails to a contact base made up of double opt-in. However, the mechanism must be well-oiled with an effective message and results monitored regularly." Mathieu, Dolist deliverability specialist
Make yourself quickly and clearly identified to your recipients with a first message whose sending address and domain name will be used in your future communications.
Good hygiene and data cleaning practices
ISPs use different criteria to judge whether your message is legitimate or not. Cleaning your data is part of the efforts to preserve your technical reputation. Learn how to manage your contact file over time: a healthy and maintained database gives you a solid foundation for better deliverability.
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