sonaliakter Taczkowiec
Do³±czy³: 03 Gru 2023 Posty: 1
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Wys³any: Nie Gru 03, 2023 09:09 Temat postu: she didn't fill out a form, |
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Or better yet, you managed to rank on Google and those who searched came to your page. But then the person came in, read it and left. In other words, she didn't do anything. She didn't click a link, she didn't call you. You know that person who walks into the store and says “I’m just looking” ? Well, there are usually two hypotheses: you attracted the wrong person to your website. She is curious and won't buy anything either; She wants and can buy, but you haven't managed to generate a sense of urgency in her.
And what does this have to do with navigation? Simple. Make the next step clear. Explain the conversion , whatever it is: continue browsing the website (offer other content); talk to someone (offer a form); call (offer the phone number); etc. One of the Middle East Mobile Number List examples we mentioned here already does this right on the home page: Navigation - explicit conversion Want to know more? Just click. Want to register for news? Just click. Now, if your website is sensational, explains very well what the product is, but doesn't offer the next step , the user leaves it and goes looking for another one (or leaves and doesn't even remember what they were doing).
Explain the conversion. And win over your visitor. 2. Have a fast website You may remember the days of dial-up internet, depending on your age. Back then, we had patience. We waited for the site to load. After all, the connection didn't help. But times have changed. And from the point of view of user patience and tolerance, they got worse. Now not only does everyone have access to a good connection (even on a smartphone), but most people are digitally included. |
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